Gem and Stones

Andrea collaborated with Gem and Stones to shape a cohesive brand identity and strategic social media presence that elevated the brand’s elegance and core values. She developed a unified visual style that seamlessly connected merchandising, digital campaigns, and storytelling, ensuring consistency across all touchpoints.

Her creative direction extended to product development, curating a bespoke jewelry line featuring natural gemstones and gold-filled pieces, as well as a self-care collection with handcrafted candles and bath soaking salts. Each element was designed to foster brand loyalty, increase engagement, and deliver a memorable, elevated experience for the Gem and Stones community.