About Andrea
I've always seen the world differently.
What are you really trying to say?
That's the question I've been asking for 18 years, in brand strategy sessions, on creative sets, in coaching calls, and from the sky with a drone.
I'm Andrea Wimberly, a Los Angeles–based Creative Director, Brand Strategist, and Certified Life Coach.
I help brands and humans find their voice, own their story, and show up in a way that actually means something.
The Journey
How I got here
I didn't set out to do all of this. I followed what I was good at, then followed what I cared about, then eventually realized they were the same thing. Here's the short version.
The beginning
Started as a graphic designer with a sharp eye and a hunger to make things that didn't look like everything else. Beauty and lifestyle brands gave me a stage, and I learned fast that great visuals aren't just pretty, they're persuasive.
Growing the craft
Moved into Creative Direction, leading campaigns for brands like Morphe, Melanie Mills Hollywood, AVN Media, and SULM. Learned how to translate a brand's soul into visuals that stop the scroll, and how to lead creative teams that do the same.
The pivot
While building brands for others, I went through my own transformation. Life took me through big change, the kind that makes you question everything and rebuild from a clearer place. That journey led me to coaching.
The view from above
Added aerial and drone work to my lens, literally gaining a new perspective on the world. Started working globally, connecting with women across borders through shared stories of reinvention, transition, and building a life that actually fits.
Now
I run a full-service creative practice and coaching offering from Los Angeles — working with founders, brands, and women in transition who are ready to be seen clearly, tell their story powerfully, and build something that lasts.
How I work
01
Clarity before creativity
I never start with aesthetics. I start with questions. What do you actually stand for? Who are you really talking to? What do you want people to feel when they encounter your brand — or finish a session with you? The visual or verbal work comes after the clarity, not before it. That's what makes it land.
02
Story is the strategy
Whether I'm directing a campaign or coaching a client through a career shift, I'm always helping someone figure out their narrative. Story isn't decoration, it's the architecture everything else is built on. A brand without a real story is just noise. A life without a clear story is just busyness.
03
Perspective is the work
I shoot from above with a drone because the view changes everything. I coach because the right question changes everything. I direct creative because a bold visual choice changes everything. In every part of my work, I'm helping you see something you couldn't see before, and then giving you the tools to act on it.
Coaching
I help women build a life that actually fits.
Life coaching, business coaching, and relationship coaching for women who are in the middle of something — a transition, a reinvention, a moment where the old version of the plan just doesn't work anymore. I help you get clear, get honest, and get moving.
Life Coaching & Clarity Work
Business Strategy & Growth
Relationship & Communication
Women Expats Community
Women in Transition Support
Creative Work
I make brands impossible to ignore.
14+ years of creative direction, brand strategy, and visual storytelling across beauty, wellness, lifestyle, and entertainment. I've built brand identities from zero, directed global campaigns, and helped founders translate what's in their head into something the world can actually see.
Brand & Creative Direction
Visual Storytelling & Narrative
Social Media Strategy & Content
Drone & Aerial Photography
Packaging, Print & Digital Design
The Community
A space built for women in motion.
I built a community for women expats and women in life transition. Because sometimes the most powerful thing isn't a one-on-one session, it's a room full of women who get it. Women who've left something behind and are building something new. If that's you, there's a seat at this table.
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