Designing with Purpose, Building with Vision
What is the story you want to tell?
That's the question I've been asking for 20 years, in brand strategy sessions, on creative sets, in coaching calls, and from the sky with a drone.
I'm Andrea Wimberly, a Los Angeles–based Creative Director, Brand Strategist, and Certified Life Coach.
I help brands and humans find their voice, own their story, and show up in a way that actually means something.
I've always seen the world differently.
In pursuing purposeful design, Andrea's philosophy revolves around creating functional spaces with a minimalist aesthetic. Through the strategic use of ligatures and negative space, we tell visual stories that effortlessly captivate. Typography, in Andrea's hands, becomes a powerful tool in the art of visual communication.
Our mission is clear - to elevate your brand through a purposeful journey where creativity finds its true calling. Join us as we embark on a transformative adventure where every design tells a story, and every story finds its purpose. Welcome to AW Creative, where creativity meets purpose, and innovation becomes an art form.
The Journey
I followed what I was good at, then followed what I cared about. I eventually realized they were the same thing. Here's the short version.
The beginning
Started as a graphic designer with a sharp eye and a hunger to make things that didn't look like everything else. Beauty and lifestyle brands gave me a stage, and I learned fast that great visuals aren't just pretty, they're persuasive.
Growing the craft
Moved into Creative Direction, leading campaigns for brands like Morphe, Melanie Mills Hollywood, AVN Media, and SULM. Learned how to translate a brand's soul into visuals that stop the scroll, and how to lead creative teams that do the same.
The pivot
While building brands for others, I went through my own transformation. Life took me through big change, the kind that makes you question everything and rebuild from a clearer place. That journey led me to coaching.
The view from above
Added aerial and drone work to my lens, literally gaining a new perspective on the world. Started working globally, connecting with women across borders through shared stories of reinvention, transition, and building a life that actually fits.
Now
I run a full-service creative practice and coaching offering from Los Angeles — working with founders, brands, and women in transition who are ready to be seen clearly, tell their story powerfully, and build something that lasts.
