The Self Care Vitamin

The Self Care Vitamin is an Instagram community centered on wellness, mindset, and self-discovery. Andrea leads the creative direction and manages the artwork for the page, building an intentional visual identity that supports its educational pillars. Each post is designed to spark thought, invite reflection, and encourage daily practices of self-care.

Through storytelling-driven graphics and captions, the content moves beyond surface-level advice—offering grounding reminders, bite-sized lessons, and inspiring prompts that resonate with an audience seeking personal growth. The feed is carefully curated to feel cohesive and calming, while still inviting curiosity and conversation.

This project highlights Andrea’s ability to blend visual design with brand strategy, ensuring that each piece of content not only looks beautiful but also connects deeply with the audience’s needs and values.